Amazon Prime Day 2023: Estimated date and what you need to know (2023)

This story is part of Amazon Prime Day, CNET's guide to everything you need to know and how to find the best deals.

Amazon Prime Day 2023 is probably still a few months away, but you don't have to wait long for some of the best deals of the year to start rolling in. No official date has been announced as of yet. The two-day event usually takes place in July, but has varied slightly since 2020. We'll bring you any concrete news about the event as soon as we can.

As for the Prime Day deals we're likely to see this year, it's hard to predict what will and won't be on sale, but we'll review some of the best deals from last year's event as a guide for those looking for bargains this summer. .

When is Amazon Prime Day 2023?

Amazon has yet to officially announce a Prime Day event for 2023, but if we had to guess, we'd bet.July 11 and 12be the most probable dates for it.

Historically, Amazon has held its Prime Day sales every July with only a few deviations from that regular schedule. Notably, in 2020, Amazon pushed back its Prime Day sale to October due to the COVID-19 pandemic before bringing it back to summer 2021 at a location a little earlier than June. Prime Day moved back into its July spot for 2022, though Amazon used that October slot yet again for an additional Prime Early Access sale event that acted as the kickoff to the holiday shopping season.

For reference, here are the Prime Day dates from previous years:

  • Prime Day 2015: July 15
  • Prime Day 2016: July 12
  • Prime Day 2017: July 11 and 12 (the first to last more than one day)
  • Prime Day 2018: July 16-17
  • Prime Day 2019: July 15-16
  • Prime Day 2020: October 13 and 14 (delayed due to the COVID-19 pandemic)
  • Prime Day 2021: June 21 and 22 (earliest to date)
  • Prime Day 2022: July 12-13
  • Prime Early Access 2022 sale: October 11 and 12

Amazon may want to move Prime Day back to June, in case the retailer plans to repeat last year's early access sale in the fall. While this will certainly put some extra space between the two events and allow shoppers' wallets to recover ahead of the holiday season, it's pure conjecture until we hear official word from Amazon.

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How long will the Prime Day sale last?

Similar to Prime Day in July 2022 and the Prime Early Access sale in October 2022, we expect Prime Day 2023 to last two days. Previous events started at midnight Pacific and ran continuously for 48 hours, so we predict the same this year. Many sales launched at that opening time are expected to last the entire event, supplies permitting, and more limited flash sales will launch and expire during the two-day period.

Will there be a second Amazon Prime Day event this year?

It remains to be seen if Amazon will hold a second Prime Day-like event in 2023 (and we don't know about the first yet). If you find last year's Early Access sale a success, you might want to repeat it for 2023, though the event doesn't seem to have as much of an impact as Prime Day usually does. That said, an October event gives Amazon a chance to get ahead of the competition before theblack Fridaysales begin in november.

Which countries can participate in Prime Day?

Nothing is certain until Amazon says so, but we can look at the regions where Prime Day took place last year to get an idea of ​​what this year's sale would look like. In 2022, Prime Day took place in the following countries:

  • Austria
  • Australia
  • Belgium
  • Brazil
  • Canada
  • Porcelain
  • France
  • Germany
  • Italia
  • Japan
  • Luxembourg
  • Mexico
  • Netherlands
  • Portugal
  • Singapore
  • spain
  • Poland
  • Sweden
  • United Kingdom
  • USA

How does Prime Day work?

The idea behind Prime Day is simple: Amazon Prime subscribers can get exclusive discounts on thousands of products and services across the site for a limited period of time. The products, while still available to non-Prime members, will generate additional member savings, driving many of their prices to new all-time lows.

When you sign in to your Prime account and view a product's landing page, you'll see the discounted price if it's on sale. You do not need any special coupon codes, nor do you need to use a specific payment method to get the discounts.

Do I need to be a Prime member to shop Prime Day Sale?

Yes, Amazon Prime Day requires a Prime membership if you want to get any of Prime's exclusive deals. you don't have to be onepaysubscriber, as long as the event falls within their Prime trial period. This means you can start your trial a month before the event and save for free. For more information on this, see our guide toshop Prime Day sales without paying Prime.

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amazon last yearPrice increase on Prime membership. Now it's $15 a month ($139 a year).

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The best Prime Day 2023 deals

We'll be here to round up the best Amazon Prime Day 2023 deals as soon as they're available. While it's hard to predict what those will be, we can look at some of the most popular Prime Day 2022 and Prime Early Access Sale deals to try and understand more about what's to come. Here are some of the best deals from last year's events:

Outside of that selection, there were other popular offerings in the tech and home categories, as well as health and fitness, fashion and beauty, toys, and more. As usual, we predict that Prime Day 2023 will bring the best prices on a variety of Amazon's own-brand tech, with other standout deals from third-party brands likely to be popular as well.

Will other retailers participate in Prime Day?

Every year, retailers like eBay, Best Buy, and Walmart kick off July sales to try and compete with Amazon Prime Day, and 2022 was no different. By Prime Day 2023, expect Amazon's biggest competitors to once again launch their own sales that overlap with the same dates and try to steal money from eager shoppers.

Why did Prime Day start?

Amazon has held its annual Prime Day sale since 2015. It was originally a 24-hour sales event to celebrate Amazon's 20th anniversary. The "Prime" in the name refers to Amazon's subscription service, which offers free delivery on many products in less than a day or two, and which has now expanded to encompass the Netflix-style.main video serviceand severalother benefits related to amazon.

Prime Day soon became a version of "Black Friday in July" for Amazon, allowing the retailer to put on a 48-hour brand-name shopping extravaganza in a sleepy shopping season. Unlike Black Friday, however, Prime Day branding allows Amazon to differentiate its summer sale from the competition while selling Prime subscriptions and Amazon-branded hardware such asecho speakersand Fire tablets, which encourage customers to stay in the Amazon ecosystem. The fact that the sale also allows Amazon and its partners to clear out inventory and storage space ahead of the holiday shopping season doesn't hurt either.

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Where can you find deals right now?

The CNET Deals team covers the best daily sales, discounts and deals from major retailers. Whether it's a one-day deal at Woot, a one-week deal at Best Buy, or a coupon code for a product on Amazon, if it's a great deal, we've got you covered. Be sure to check out all the great deals every day register in ourCNET offers bulletinto receive a daily summary of offers in your inbox.

You can also check out our newCNET Shopping Browser Extension. This will help ensure that any purchases you make during the remainder of the year are made at the lowest price available.

Get the best price with CNET Shopping.

Love shopping online but don't have time to compare prices or search for promo codes? Our CNET Shopping extension does this for you, so you always get the best price.


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