Amazon Prime Day 2023: What to Know (2023)

In this guide:Amazon Prime Day Termine|Amazon Prime membership details|awaiting offers|How to find offers|Prime Day x Black Friday|Diploma|frequently asked questions

Amazon Prime Day is a 48-hour summer sale extravaganza featuring an extensive selection of discounted goods. During these two days, the retail giant is offering some of its biggest deals outside of Black Friday and Cyber ​​​​​​Monday. Prime members can get great prices on electronics, home and outdoor products, lifestyle products, luxury goods, and just about anything else on the site. Here's what you need to know about the popular shopping event and how to find the best deals.

When is Amazon Prime Day 2022?

This year's Prime Day dates are July 12 and 13, beginning at 3 a.m. Eastern Time. The first Prime Day deals start on June 21, right after Father's Day weekend. Sales are open to Prime members in the United States and the following countries:

Countries participating in Amazon Prime Day

Austria China Luxemburg Singapore
Austria China Luxemburg Singapore
Australia France Mexico Spain
Belgium Deutschland Netherlands Sweden
Brazil Italy Poland Great Britain
You have Japan Portugal

Amazon will host separate Prime Day events for Egypt, India, Saudi Arabia and the United Arab Emirates later this summer.

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What is Amazon Prime Day?

The first Prime Day was held in 2015 as a one-day sale to celebrate Amazon's 20th anniversary. The event was extended to 30 hours in July 2017 and expanded to a two-day event. Most Amazon retailers, including national brands and small businesses, are participating in the sale. The company offers deep discounts on items like laptops, headphones, vacuums, smart TVs, and Amazon devices like the Kindle and Echo Dot.

Customers can also qualify for additional incentives with their purchases. Upcoming raffle prizes include gift certificates, tickets to Super Bowl LVII and a meet-and-greet in New York City with the cast of the upcoming Prime TV seriesThe Lord of the Rings: The Rings of Power.

Prime Day remains one of Amazon's most profitable days. Last year sales exceeded $11 billion. In fact, Prime Day became so popular that retailers like Best Buy, Walmart, and Target began offering same-day deals to compete with Amazon.

Is Prime Day only for Prime members?

Only Amazon Prime members are eligible to sell. However, signing up for a Prime membership at is easy. You can also try the 30-day free trial if Prime Day deals are your only goal.


An Amazon Prime membership costs $14.99 per month or $139 per year, although students can pay half price. In addition to the regular Prime Day and Lightning deals, you'll have access to perks like Prime Video, Prime Music, and free one- or two-day shipping on many items.

Free trial home

New subscribers are entitled to 30 days free. With Prime Day less than a month away, we encourage you to apply early. You can cancel your subscription at any time before the trial expires.

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What kind of deals can I expect during Prime Day?

Amazon doesn't announce many specific deals in advance, but looking at deals from previous years gives you a good idea of ​​what to expect. Here are some of the categories where you can find cheap prices.


In addition to its own electronics, Amazon usually has deals from brands like Sony, Samsung, Toshiba, Bose, and more. Historically, Prime Day discounts on laptops haven't been as varied or as large as sales at other times of the year, but that could change. Headphone deals have been popular in 2021, includingsony wireless headphonesand Samsung Galaxy Buds Pro.

Huge discounts on Apple devices such as Macbook, Apple Watch orApple Airpods Proare not guaranteed. The timing of these offers depends on Apple's schedule, which doesn't always coincide with Prime Day. Experts believe that the iPad Air, iPad Mini and Macbook Air M1 are more likely to get discounts due to their availability.

house and kitchen

Some of the most bought companies in 2020 were theiRobot vacuum cleaner,BlueAir air purifier, zYosuda exercise bike for indoor use. Indoor and outdoor security cameras were also big purchases, as were Instant Pots, SodaStream sparkling water makers, and Dyson vacuums. Samsonite luggage has received a major boost thanks to a 24% discount on their most popular luggage sizes.

outdoor tools and activities

Last year sales of Dewalt 20-volt MAX tools and accessories included cordless tools, saws, angle grinders and electric hammers. Amazon also has the Z Grills wood pellet grill and smoker up for sale. In addition, they offered deep discounts on First Alert smoke alarms.

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How to find the best deals on Amazon Prime Day

Most of Amazon's best deals aren't announced until 24 hours before the event, so you'll need to keep checking what's on sale. Luckily, many tools will help you stay one step ahead of the sale.

  • Offer Warnings:you can visitAmazon Prime Day pageany time between now and the start of sales. Amazon sends you push notifications based on your search history and recently viewed items.
  • Prime Stampcard Balance:You can get $10 Prime Day credit by going toActivation of your stampand completing these four activities by July 13:
  • Buy something Prime eligible
  • Stream a show on Prime Video
  • Listen to a song on Prime Music
  • Borrow a Prime Reading e-book
  • Amazon Wishlist:Amazon will notify you when items you've saved to your Wishlist go on sale.
  • Alexa Reminders:You can ask any Alexa-enabled device to notify you when items in your wish list, shopping cart, or watch list become available for sale. In the past, Amazon Voice shoppers have given shoppers a seven-hour head start on a sale by asking, "Alexa, what are you doing?"
  • Competing Sites:Visit other retailers' websites on July 12th and 13th to see what deals they have on offer. You don't need any membership to enjoy this.

Early Day Deals

While most offers are only valid on the day of the event, there are a few you can take advantage of now.

Amazon devices

You can save up to 55% on the following Amazon electronics during Prime Day, and early Prime Day deals are now available on select products:


If you want to upgrade your TV, you can buy a new Smart TV Fire TV with a big discount. Prices start at just $89.99. Some available options are:

Amazon Prime Day x Black Friday

With all the hype surrounding Prime Day, you might be wondering whether to start your Christmas shopping in July or wait until Black Friday or Cyber ​​​​​​Monday. Note that Prime Day only applies to a handful of retailers, so you might not find what you want on sale. Black Friday and Cyber ​​​​​​Monday also come with a wider range of products and discounts. You do not need a Prime membership for any of the sales.

On the other hand, Prime Day is a smaller event, so the competition isn't as fierce and the merchandise doesn't sell out as quickly. Amazon also makes its listings very easy to find, which means less legwork. If you need or want something before November, it might be best to buy it now as there's no guarantee it will go on sale later in the year.

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Our conclusion

With a little preparation and a few everyday tools, you can close big deals on Prime Day. Knowing what to look for is good, but window shopping doesn't hurt. The exact brand or model you want may not be on sale, but Amazon offers so many alternatives that you can find an equivalent item at a deep discount. Don't forget to check the website during the 48 hour window as many offers are time limited.

Frequently asked questions about Amazon Prime Day

What are the differences between Amazon Prime Day and Prime subscription?

Amazon Prime Day is a 48-hour deal on many of Amazon's most popular products. To take advantage of these offers, you need a Prime membership, which gives you access to Amazon's Prime Video streaming service, as well as expedited shipping on many products. You can get a 30-day free trial of Amazon Prime and still pay $14.99 per month or $139 per year.

What are some of the benefits of Amazon Prime Day?

The main benefit of Amazon Prime Day is great deals on electronics and other popular home, office and outdoor products. With an Amazon Prime membership, which is required to participate in the sale, you'll also get perks like free shipping and access to Prime Music and Prime Video.

What items can you buy on Amazon Prime Day?

Amazon doesn't release details on what items you can buy on Prime Day until just before the event, but we do know the company's electronics will be up to 55% cheaper. Items in all categories are also on sale, so you'll need to check and use tools like Deal Alerts and Alexa Reminders to find the best deals.

What are the Amazon Prime Day dates?

The Amazon Prime Day dates for 2022 are July 12 and 13.

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To provide feedback or ask questions about this article, send a message to our reviews team at


What are the rules for Prime Day? ›

The discount must be at most 80% off the non-prime member non-promotional price. You must be a seller with at least 4 Seller Feedback Rating when seller rating is available. Amazon looks at the last 365 day rating average if there are 10 or more ratings in that period.

What is Amazon Prime Day 2023? ›

When is Prime Day 2023? It's speculated that Amazon Prime Day 2023 will be Tuesday, July 11, and Wednesday, July 12.

What is special about Amazon Prime Day? ›

Prime Day deals are typically broken up into two types: Deals of the Day: These deals last 24 hours only. They typically feature Amazon's best-selling products. This means many deals on the first day of the sale may not be available on the second day.

Does Prime Day affect everything? ›

Just because something is discounted on Prime Day doesn't mean it's the best deal you'll see anywhere, or even all year. Naturally, Amazon will offer the best prices on its own gear like the Kindle, Fire TV streamer and private-label clothing.

What to do before Prime Day? ›

It's important that you check your inventory levels before Prime Day. This ensures you have enough to account for the increase in sales. Look at your historical data and see how your best-selling products have performed in the past—especially during peak shopping times.

Can anyone buy stuff on Prime Day? ›

Since both Prime Day and the Prime Early Access Sale are exclusive to Prime members, you must have a Prime membership in order to take advantage of sale prices.

Is it worth it to get Amazon Prime? ›

Yes, Amazon Prime is worth it even at $139 a year

For the $139 yearly or $14.99 monthly fee, Prime members earn a ton of benefits. These include free one-day delivery, two-hour grocery delivery, premium streaming services like Prime Video and Prime Music, and an unbelievable amount of extra discounts and coupons.

What is included in prime early access sale? ›

In addition to fast, free two-day shipping, you'll also have access to Prime Video ad-free music streaming, unlimited photo storage and unlimited reading. Many of the Prime Early Access Sale's best deals, including Lightning Deals (we'll get to that in a second), are only available to Prime members.

Do Prime Day deals change? ›

The list is constantly being updated with Amazon's biggest sellers in a 24-hour time period so you can see what the top products are. Use Today's Deals List: As we've mentioned before, Amazon's Prime Day deals are always changing.

How much is Amazon Prime 2023? ›

Current Amazon Prime membership pricing: $14.99 per month. $139 per year.

What does Amazon Prime include? ›

An Amazon Prime membership includes various perks, including free delivery (two-day, one-day and same-day delivery options), streaming, shopping and reading benefits on its site.

How much is Amazon Prime for seniors? ›

Amazon Prime has a special discount for senior citizens who enroll in a qualified government assistance program. For these seniors, the monthly cost of Amazon Prime is $6.99, which is much cheaper than the regular price of $14.99.

Are things cheaper on Prime Day? ›

Every Prime Day, Amazon promotes early deals, discounts, and other promotions in the days leading up to the big event, and this sale is following the same pattern. There are typically offers across multiple categories, from all sorts of brands.

How much do the prices go down by on Prime Day? ›

Amazon promised up to 50% off as well as some products from these manufacturers down to their lowest prices ever. While there was some exaggeration, there were big savings to be found on TVs, laptops, headphones and vacuum cleaners from these big brands.

Does Prime Day include clothes? › Prime Day: 30% off Select Clothing, Shoes & More for Men, Women, Kids & Baby: Clothing, Shoes & Jewelry.

How do I get the most of Amazon Prime Day and avoid buyer's remorse? ›

Pause before buying

With Amazon Prime Day lasting for two days, you can put an item in your cart on the first day and wait 24 hours before deciding to go through with purchasing it. This gives you more time to sleep on it and decide if you really need the product instead of just buying it in the moment.

How do you filter by Prime Day? ›

You can use a filter to find out. Search for your item, then on the left of the page, narrow down the delivery day by clicking “Get it by tomorrow.” Amazon will only show the list of products they can deliver in one day.

Does Prime Day only work if you have Prime? ›

Yes. To shop on Amazon Prime Day, you need to have an Amazon Prime membership. You can shop as a trial member, but you won't be able to earn free credits to put towards Amazon purchases.

What is the disadvantage of Amazon Prime? ›

List of Disadvantages of Amazon Prime Membership. Shopping in as few as 12-15 times per year will not be ideal as it will not pay off every penny that you have invested on your membership fee. You might even better be spending for shipping on every package than subscribing to Amazon Prime.

How do I get Amazon Prime for free forever? ›

How to Get Amazon Prime for Free Forever 2023 [12 Ways]
  1. Sign Up for Amazon Prime Student Membership Trial. ...
  2. Register with New Email Account. ...
  3. Use Amazon Prime Day. ...
  4. Get Cash Back with Amazon Credit or Store Cards. ...
  5. Sign up for the Sprint Cell Phone Plan. ...
  6. Discounted Membership Options. ...
  7. Become an Amazon Associate.

What do I lose if I cancel Amazon Prime? ›

If you change your mind in the future, you would need to sign up for a brand new Amazon account. A few examples of what you'll lose access to: Prime Video, Amazon Music, Amazon Photos, Audible and all Kindle content in addition to free, faster shipping on Amazon Prime items.

Do Prime members get discounts at products? ›

In addition to special deal days, Amazon Prime also offers 20% off to members on products like diapers and baby food. Search for items and, with a Prime membership, you will see the regular price as well as any discounts or additional savings you can get with Prime.

Do Prime customers get free delivery? ›

You get unlimited FREE Two-Day Shipping on eligible items with Amazon Prime, with no minimum spend.

Do you have to pay extra for prime wardrobe? ›

No, there are no extra fees for selling on Amazon Prime Wardrobe. The customer pays the additional fee that covers all costs in their monthly membership amount. Buyers bear the expenditure, so you don't have to!

What day is best to buy from Amazon? ›

As of June 2022, Mondays have the highest traffic and sales. Shoppers follow patterns over the week and after pulling data from Shoppers follow patterns over the week and after pulling data from 116M clicks, we find that Mondays are the best days.

What is Amazon new policy 2023? ›

Amazon will increase the surcharges applied to inventory stored between 271-365 days, effective April 15, 2023. Amazon will introduce aged inventory surcharges on inventory stored between 180-270 days, excluding products in the following categories: Apparel, Shoes, Bags, Jewelry, and Watches, effective April 15, 2023.

Is Hulu free with Amazon Prime? ›

As an Amazon-billed subscriber, you have access to everything Hulu has to offer, including Hulu + Live TV plans and Premium Add-ons. Follow these steps to make changes to your subscription via

Why am I being charged for Prime Video when I have Amazon Prime? ›

Prime Video Channels do not form a part of your Prime subscription. They are additional, paid subscriptions that allow you to add the content you want from third-party premium networks and other streaming entertainment channels.

Is Amazon Music free with Prime? ›

Amazon Music provides Prime members with access to 100 million songs ad-free, the largest catalog of ad-free top podcasts, and thousands of playlists and Stations, included with Prime at no additional cost.

Do you get any channels with Amazon Prime? ›

Amazon Prime Video has a wide selection of channels from third-party providers, some of which even offer live TV programming in addition to on-demand content. And they typically set you back anywhere between $2.99/mo. and $14.99/mo. on top of your Prime Video subscription cost.

Can you share Amazon Prime? ›

To share Prime benefits and digital content between adults, both adults must link their accounts through Amazon Household and agree to share payment methods. Both adults will keep their own personal account while sharing Prime benefits. To set up an Amazon Household, go to Amazon Household.

How much is Amazon Prime for people on Social Security? ›

Qualifying government assistance recipients can access all of Prime for $6.99/month (reg. $14.99/month). Don't qualify?

How much is Amazon Prime for AARP members? ›

But how much is Amazon Prime for seniors with AARP? Seniors with AARP have to pay the standard Amazon Prime membership fee of $14.99 per month or $139 per year after utilizing the one-month free trial.

What discounts can over 60s get? ›

Top 10 Discounts for Over-60s
  • Ride the Rail. It's really important for older people to keep a strong social network. ...
  • Iceland Over-60s Discount. ...
  • More Points at Boots. ...
  • Movie Savings. ...
  • Free TV. ...
  • Cheaper Haircuts. ...
  • Free Bus Pass. ...
  • Free Prescriptions.
Jan 20, 2023

Does Prime Day include furniture? ›

Though you might associate home decor deals with Black Friday or Memorial Day weekend, these Amazon Prime Day 2022 discounts can help you revamp your space with furniture sales on bed frames, mattresses, coffee tables, ottomans, seating, and home office furniture (on top of excellent sales to upgrade other spaces in ...

Does Walmart do Prime days? ›

For 2023, we expect to see a Walmart Deals for Days event happen around Amazon Prime Day in both July and October. The most recent Walmart Deals for Days 2022 happened Oct. 10 – 13, but we started seeing deals released on Oct. 9.

Does Amazon Prime Day happen twice a year? ›

Is Prime Day twice a year? Typically no, Prime Day is not twice a year. Amazon usually hosts Prime Day once a year, and it's typically scheduled for July. This is the first year that Amazon is hosting two major sales for its members.

What is Prime Day? ›

Prime Day is a shopping event with deals exclusively for Prime members. Anyone can participate in Prime Day by becoming a member of Amazon Prime. If you're not yet a Prime member, you can participate in Prime Day by signing up for an Amazon Prime free trial or paid Prime membership.

What is Amazon Prime Day July 12th and 13th? ›

(BestReviews) – Prime Day is Amazon's biggest sales event. During the 48-hour celebration, the company offers its loyal customers the deepest discounts of the year.

How often do Amazon have Prime Day? ›

The second Amazon Prime Day of 2022 has been confirmed. Yes, Amazon Prime Day usually only happens once per year – but after huge success back in July, the retail giant has decided to run a second sale event to warm shoppers up for Black Friday this October.

Do Prime members get early access to Prime Day? ›

The idea behind Prime Day (and, by extension, the Prime Early Access Sale) is a simple one: Subscribers to Amazon's Prime service can get exclusive discounts on thousands of products and services across the site during a limited period of time.

Why is Amazon doing a second Prime Day? ›

Amazon threw a second Prime Day sale this month. The sales event was a clear attempt to boost the company's e-commerce sales, but it might have turned out to be a bust. Amazon's (AMZN) first Prime Day event of 2022 took place in July and registered a new sales record.

Does Amazon discount Apple products on Prime Day? ›

Does Amazon Prime Day include Apple deals? Yes. The 2022 interation featured a hefty discount on the Apple Watch Series 7, discounting it by $120 with prices as low as $279.

What day of the week is best to buy on Amazon? ›

But for our data analysis, Monday proved to be the strongest. As of June 2022, Mondays have the highest traffic and sales. Shoppers follow patterns over the week and after pulling data from Shoppers follow patterns over the week and after pulling data from 116M clicks, we find that Mondays are the best days.

What is happening with Amazon on July 12? ›

Amazon Prime Day 2022 will be July 12 - 13.

Is shipping free on Prime Day? ›

Yes — Amazon Prime Day is exclusive to Prime members, as are benefits like fast and free shipping options and streaming and entertainment exclusives.

How do I set up Prime Day alerts? ›

Open Amazon Shopping and tap the Home icon at the bottom. Tap Create deal alerts located below the banner. If you can't find it, try searching for "prime day sale" and tap Create deal alerts there. You should see the Your deal alerts section followed by lists of items with Create alert next to them.

How many sales does Prime Day have? ›

Over 250 million products were sold during Prime Day 2021

With over 250 million products sold, Prime Day 2021 shattered previous Prime Day sale records. During Prime Day 2020, only 175 million products were sold.


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